Redefining a Traditional Industry: Cleaningly Named Finalist at Business of the Year Awards (BOTB) Innovator of the Year (2023)

Innovation is often associated with tech startups, apps, and futuristic platforms. But what happens when innovation enters one of the most traditional industries? In 2023, Cleaningly proved exactly that—by being named a finalist for Innovator of the Year at the Business of the Year Awards (BOTB).

Why this recognition matters

The Innovator of the Year category is not just about flashy ideas. It recognises businesses that:

• Challenge industry norms
• Introduce new ways of operating
• Deliver measurable improvements
• Create scalable, repeatable systems

For Cleaningly, being a finalist means one thing: it is not just operating in the cleaning industry—it is transforming it.

Turning cleaning into a system

Cleaning has traditionally been manual, inconsistent, dependent on individual workers, and difficult to scale. Cleaningly took a different path.

Instead of treating cleaning as a basic service, it built a system-driven business model:

• Structured workflows and SOPs
• Quality control systems
• Recurring service contracts
• Centralised operations and coordination

This shift transforms cleaning from a one-off task into a well-managed operation.

Innovation in execution, not just idea

What made Cleaningly stand out was not only the concept—it was execution. The innovation lies in:

• Creating consistency across every job
• Standardising delivery regardless of team or location
• Designing processes that can scale
• Integrating technology into everyday operations

This is the kind of innovation that actually changes industries—not just disrupts them.

Early recognition of a bigger vision

Being a finalist at the Business of the Year Awards (BOTB) was an early signal of what Cleaningly was becoming:

• A scalable service business
• A system that can be replicated
• A model that can expand across markets

It validated that Cleaningly’s approach was not just different—it was better.

A blueprint for entrepreneurs

For aspiring founders and operators, this milestone highlights an important lesson: you do not need a new industry to innovate—you need a new way of operating.

Cleaningly shows that even in traditional sectors:

• Systems beat guesswork
• Processes beat improvisation
• Consistency beats one-off success

What this means for the future

This recognition was just the beginning. It laid the foundation for:

• Further innovation in operations and technology
• Expansion into new markets
• Stronger positioning as a premium service provider
• Opportunities for partnerships and franchising

Final thought

Being named a finalist for Innovator of the Year is not just an award—it is a statement. Cleaningly is not following industry standards. It is setting new ones.